Automation Through Hotel Reservation Software Helps Increase Staff Productivity

Managing a profitable hotel business is not an easy task. Ask any hotel manager and they will tell you that rising customer expectations and changing trends in the hospitality industry are keeping them on their toes. With business and personal travel picking up pace again, hotels need to use technology in their favor to create profitable business circumstances.

Hotel reservation software can be the key difference between hotels that thrive and hotels that are left behind by their competition. In order to maximize exposure to OTAs, travel agencies, and search engines, hotel managers can use the hotel reservation system to automatically update channels with the latest information so that guests can book their rooms accordingly.

The hotels that move with the times and use modern technology will surely see the performance of their hotels get better with time. Increased customer satisfaction and improvement in staff productivity are two metrics through which hotels can judge how successful they are in their endeavors.

A Quick Look at How A Hotel Reservation System Works

A hotel reservation system is simply a way to manage room rates and the availability of rooms across different channels. The business for hotels does not come from one source, customers are often using travel agents, mobile apps, search engine results, the hotel’s website, or direct calls to the hotel in order to book accommodation.

Once a room is booked, the reservation system ensures that the information is shared across all channels in real-time. This prevents any other guests from booking the room again. In case the managers decide to lower or increase the room rates, the same can be reflected across all channels to prevent any loss of business.

The reservation system is a central part of any hotel’s software suite and it can seamlessly integrate into the channel manager and the property management system used by the hotel. In essence, the hotel reservation system is responsible for quickly sharing critical data about the rooms and the room prices so that hotels can prevent overbooking and offer ease of booking to guests.

Reasons to Use a Hotel Reservation System

If you are on the fence about using a reservation system for your hotel, then you are simply leaving money on the table. Once you look past the learning curve and the cost of setting up the software, you will realize that hotel reservation software is an important part of the hotel’s workflow. Here are some reasons why you should start using reservation software today.

1. No Middleman Fees — Direct bookings are a profitable option for hotels instead of getting all their business through third parties. Through direct bookings, hotels save the commission paid to online travel agencies. When hotels use a reservation system and give priority to direct bookings by offering discounts or perks, they can save the commission fees and pass on those savings to the customers.
2. Increased Reach — Using reservation software allows hotels to be present on various distribution channels and increase their occupancy rates. In the hyper-competitive hospitality business segment, the presence of a business on various online and offline channels matters a lot towards its profits. These channels can include everything from OTA, travel agencies, the hotel’s own booking engine, and more. The exposure provided by these channels can bring business from new customers to the hotel.
3. Customization Potential — When it comes to direct bookings, hotels can use their hotel reservation system as a branding tool and gain the trust of customers. By adding unique branding to the software’s logo and interface, the hotel can put forth a unique look for its services. Customers also feel that the hotel is offering professional services when they see consistent branding and they are more likely to complete the booking process.
4. Scope for Strategic Sales — Using reservation software frees up the time and energy of the staff that they can use for observing market trends and acting on them. As all bookings are routed through a single software system, there is no need to use multiple programs to adjust prices as per the market trends. As the hoteliers are able to offer the best prices to the customers, there are fewer chances of guests canceling their stay.
5. More Offers for the Guests — When a hotel uses its own booking engine, it can access various upselling and cross-selling opportunities as the guests book their rooms. It can be anything from simply providing an upgraded room to the customers or offering them additional perks and services. The software can also offer business-related perks to guests that are traveling for business purposes. For families that are on holiday, the software can offer them extras such as discounts for entry to local attractions, transportation discounts, food coupons, and much more.

In Conclusion

Hotel reservation software is a unique piece of technology that allows direct bookings and it gives the hotel a direct line to connect to the customers. The hotel saves on the middleman fees and also creates a positive image in the mind of the customers. At mycloud Hospitality, we believe in providing software solutions that are created with the end user in mind. Whether you are responsible for managing a large hotel chain or you own a boutique hotel, you can use the software suite provided by mycloud Hospitality to supercharge your business toward new levels of profitability.

You can also call +1–415–390–5039 for more information or to book a free demonstration of the software. The setup of the software is easy and you could be up and running with the software in as less as four hours. There are several other advantages of using the software services of mycloud Hospitality, such as 24/7 support, regular software updates, and zero upfront fees. So what are you waiting for? Check out https://www.mycloudhospitality.com