Why Hotel Reputation Management Software is Crucial for Modern Hotels
Hotels are like people. They have personalities, they have moods, and they have good days and bad days. And just like people, hotels have reputations. And just like people, a hotel's reputation can make or break it. In today's world, where social media and online reviews are king, a hotel's reputation can be more important than ever before. That's why it's crucial for hotels to invest in the right hotel management software . Why is it important for hotels to work on their reputation? Let's start with the basics. A hotel's reputation is important because it can directly impact its bottom line. In fact, according to a study by TripAdvisor , 93% of travellers worldwide say online reviews impact their booking decisions, and 53% of travellers say they won’t book a hotel that doesn’t have online reviews. And it's not just about getting bookings. A good reputation can also lead to repeat business and positive word-of-mouth recommendations. On the o