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Showing posts from May, 2022

The Growth of the Hospitality Industry via online Hotel Management Software and Digitization

The hotel business is still in the early stages of digitalization. However, there is a distinction between the digitalization of background operations and of what may be immediately experienced by guests. Many hotels lack even the most basic digitalization capabilities, such as online hotel management software , even though they may earn significant efficiency and cost savings as a consequence. The employment of digital technology to create a visitor experience is still very uncommon. Yet, as in our personal lives, it is precisely on the front end where we envisage humans and technology working together in the future. Because the hotel industry is not directly associated with the IT sector, it is instead a people business, hotels are just now discovering the benefits of digitalization. They are recognizing that digitalization may aid in the management of hotel operations in a more efficient, cost-effective, and long-term manner. It can aid in increasing market penetration, the numb

Drive Customer Satisfaction and Direct Bookings with Artificial Intelligence

The hospitality industry is driven by customer demands. Although the client’s preferences and expectations differ, the universal resolution to multiple different inclinations is the reduction of their efforts. In other words, hotel artificial intelligence software can help organizations to meet customer expectations and ensure that the business makes the most of direct bookings. The use of artificial intelligence for optimizing both guest experience and hotel processes is a popular trend that many industries began to adopt in 2017. But this year AI will dominate the market, especially in the hospitality scene. According to Hotel Management recommendations, it’s important to start preparing and developing an AI strategy to take effective action toward more personalized customer care. After all, it’s in the best interest of both clients and hotels, since Kalibri Labs’ analysis shows that direct bookings or bookings via official hotel websites bring higher profitability for at least 9%. W

Setting Business Goals: The First Step to a Successful Hotel Business

Goals are powerful—they can focus attention on achieving desirable outcomes. In any hotel business, one desirable outcome would be increased revenue. Profitability does not happen without increasing booking, keeping guests happy, and correctly managing expenses. Even the hotel staff prefer to know what management expects them to accomplish, and goals provide that direction. The human brain has amazing problem-solving abilities and goals channel brain power toward finding solutions. Whether your hotel’s goal is to set drive the business or provide motivation, goals should be specific, measurable, achievable, and timely. It should answer the where, when, how, and who of the desirable outcome for the goal to work. Let’s go back to the revenue goal mentioned previously. A hotel’s goal stating: “Get more direct bookings” is not very specific. How many bookings? By when is the hotel supposed to get more direct bookings, how is the hotel going to achieve the extra direct bookings, and who is

How a Hotel Reservation Software Can Help You Enhance Your Hotel Business

Every year, the number of walk-ins in the hotel business decreases. In this era of global digitization, the bulk of hotel reservations is done online. Within that amount,   24.3% of reservations are made through an OTA, and 66% are booked through a hotel's website . This underlines how critical it is for hotels to connect to multiple internet booking platforms in order to grow and attract more consumers. And for exactly that, a central hotel reservation software is used to manage and improve all reservation-related procedures. In this blog, we will describe what is a central hotel reservation software, and why it is essential for hotels to integrate one with their hotel management software. What is a Central Reservation System? Let's begin at the beginning: what precisely is a   central hotel reservation software ? A CRS system is used in the hospitality industry, specifically in hotel management, to manage room rates and availability and to share this information across variou

Contactless Check-In is the ‘key’ to Improving Guest Satisfaction in Hotels

The travel industry is finally raising its head and looking up in the aftermath of the last two years. There is no doubt that the overall losses to the travel industry have been immense, but the proclivity of the travel industry to bounce back from such setbacks is ingrained into the DNA of the industry. The industry has always set the benchmark for improving customer experience through the years and even today the travel industry is progressing towards a new era of excellence. In such times, everyone has realized the importance of contactless check-in and check-out. Hotels and service industry have made it their primary priority to ensure that there are minimal points of contact between the guests and the staff. According to a recent survey, it was found that 80% of the guests would prefer to download an app to facilitate a contactless check-in and check-out . While there are many other areas where contact points are essential, hotels can slowly work to make their premise a conta

Cloud Based PMS Brings Futuristic Features to Hotel Management

Legacy hotel PMS were popular in a time when having software support for the hotel came with a wide range of expenses. Not only did it cost a lot to set up the legacy PMS, the maintenance and upgrade of these systems added to the cost of using the PMS over time. More than that, software upgrades to the legacy systems often required re-training the employees to use the system. Often, these systems used to slow down during rush hours and it was a struggle to move data from such systems to new systems. If you are a savvy hotel owner or manager, you know that legacy software is not enough to serve any establishment in the highly competitive hospitality industry. Using a  cloud based PMS  is the only way forward and the best way to add futuristic management features to the hotel. The hospitality property management software wins against the legacy PMS in every way. Modern hotel software keeps the costs low, while the costs keep rising on the use of legacy PMS. As technology advances