Posts

Showing posts from March, 2021

Best Practices for Improving Hotel Revenue in Peak Season

Each hotel has a peak part of the season they look forward to. During this time, the bigger part of their yearly revenue is made. Most hotels these days strive to increase the number of direct bookings during the peak period. This is their most direct approach to increasing their overall revenue. We are here to talk about a few practical things that hoteliers can do to maximize their booking and raise occupancy to previously unseen levels. The global hotel industry was estimated to have made around 550 billion US dollars in 2016. Still, these numbers are growing as global spending power increases and lifestyle priorities for people change. Keeping up with industry growth isn’t easy but it can be done if hotels manage to keep up with their season peak. Online Reviews These days, there is less and less work for travel agencies as the modern, tech-savvy traveler takes care of most things him/herself. Modern tourists want to create their own experience and are not afraid to do hard researc

How to Setup your Social Media To Boost Hotel Marketing in 2021

 COVID-19 pandemic restricted many people indoors last year, the new social distancing norms encouraged more people to use social media. Which took social media users to a whole new height in 2020. Since many experts project that the coronavirus pandemic will continue to impact for the years to come. With tons of opportunity available online for guests to plan a travel. More guests utilize their social media accounts every day to search for destinations before booking a travel, so it is important to stay updated and engage with its users. To utilize social media to its full potential hotels should use right hotel technology tools and plan their social media marketing strategy. We have compiled few social media marketing tips to help hotel marketers create an effective and successful strategy. Outline Your Social Media Strategy The primary step to create a successful social media marketing campaign is to think about your target audience and their interests to create a basic

Effective Cyber-security Tips for the Hospitality Industry

 In the wake of limitless connectivity and current technological revolution, one would think that the hospitality industry would finally enter another golden age. Digital nomadism has already been established as modus operandi of this generation, while 24/7 accessibility is no longer a matter of debate. But instead of a futuristic renaissance, hoteliers are experiencing deteriorating safety issues. The latest headlines from the industry are spreading the word of frequent phishing incidences, data hacks and security breaches. They are apparently taking a toll on luxurious hotels and small hospitality businesses alike, thus threatening not only individual brands but also the industry as a whole. It’s certainly a reason for concern, though it’s not a cause for panic, as reliable solutions actually do exist. The following is the only hospitality Wi-Fi security checklist you need. It All Starts and Ends with PCI Compliance and GDPR When cybersecurity experts talk about PCI compl

Ways to Use PMS to Increase the Revenue of Your Property

Is your hotel suffering from no-shows? If no, then perhaps it’s competition that’s been killing your revenue. Doesn’t sound familiar either? Then you must be among the very few who haven’t been unaffected by the ever-changing guest behavior and booking patterns. Sooner or later, you will be too. Because the entire hospitality industry is The only ones who were spared are the likes of Hilton, Marriott, or Wyndham. What’s mutual between them is an automated hotel PMS. Having an automated  cloud hotel PMS  to help you automate and streamline everyday operations could be a lifesaver in the face of such business adversity. By taking the holistic approach to revenue management, these convenient cloud-based systems drive bookings and boost overall ROI. Here’s how. Cloud-Based PMS Solutions Are Cost-Effective Though there are PMS solutions that can be stored and used exclusively in-house, we’ve decided to focus on those revenue management tools that are cloud based and so should you. Cloud-bas