Best Ways in which Hotels can Personalize Services for Guests

What makes a hotel property stand out from the competition? If there is one way a hotel can gain customer trust and future business, it is by providing personalized services to the guests. A hotel can easily win the hearts of guests by taking care of the small details and giving the guests a positive experience to talk about. But how does a hotel staff go about giving customers a personalized stay experience when there are thousands of guests that move through the hotel over the years?

The answer to this question is simple. Hotels can use a cloud PMS to consolidate their data about the customers and tailor their services accordingly. In the hyper-competitive business environment, a hotel needs to choose the best cloud-based hotel PMS for high efficiency and superlative performance all over the board. When you work towards personalizing the services for guests, you will also improve your customer services and hotel technology. The cloud PMS is the key here and choosing the right cloud software can be a make or break decision for your hotel’s profits.

There are many areas of operation where a hotel can benefit from using a cloud PMS. Whether you are a small hotel or large hotel chain with multiple properties under your brand name, providing personalized services to guests is a great way to win them over. And, using a cloud PMS is a fantastic way to make sure guests get seamless services across all your properties.

Let’s take a look at some of the ways in which personalized services can benefit your property.

1)    Guests are more inclined to return to your hotel

2)    Guests develop a positive brand recall

3)    Guests are more keen to pay for personalized services

4)    Personalized services are a great way to inspire word-of-mouth publicity

5)    Your hotel can score over competitors by providing personalized services

How to Use a Cloud PMS to Personalize Services for Guests

There are many ways in which you can use a cloud PMS to ensure your guests get the tailored services that will suit their needs. The first step is to choose the best cloud based hotel PMS that fits your budget and the needs of your property. Once you’ve selected a cloud PMS, you need to customize it as per your hotel’s workflow. The good thing about a cloud PMS is that these are really easy to customize. You can view the data and control the features of the hotel from a single dashboard and also issue commands and send emails/texts through the same dashboard. The beauty of the cloud PMS is that it works with all modern hardware that is connected to the internet. So whether you are using your mobile phone, desktop, or a tablet, you can login to the dashboard and view your data from anywhere in the world. Here are some of the ways in which you can efficiently use a cloud PMS and make your guests feel welcomed and appreciated.

1)  Improve Guest Data Collection through Cloud PMS

From the moment a guest books a room in your hotel, they offer you a wealth of data till the point they leave your hotel. With a cloud PMS that is properly set up to collect this data, you can create a detailed guest profile that can help you to better serve the guests in every way.

 

With thousands of guests visiting your hotel, you need a solid system in place to collect, organize, process and utilize this data. You have to know that every guest is a different individual with unique tastes and preferences. Which is why communication has to be tailor made as per the guest for maximum impact. You can make your guests feel welcome in the following ways.

●     You can show targeted advertisements to potential guests when you know their preferences for location and activities. 

●     Once guests are at your property, you can recommend activities based on the interest of the guests, for example outdoor activities for adventure seeking guests, museum visits or sightseeing for guests that are traveling to relax.

●     After the guests leave your hotel, you can send them emails to ask for their feedback and suggestions that will make their future stay better.

2)  Judicious Use of Technology

 

The modern traveler is online and connected 24/7 and it is imperative that guests at your hotel want to use high-end technology at your property. The use of technology also allows you to create a personalized experience for the guests if you are using a cloud PMS to gather and utilize data. Hotel chains like Hyatt and Marriott use technology to its full advantage and provide each guest with a uniquely tailored hotel experience.

A PMS allows hotel staff to add detailed notes to each guest’s profile which can include anything from meal choice to room preferences and anything that is unique to the guest. Here are some examples of guest requests that can be personalized.

 

●     Business travelers might require conference rooms which can be clubbed for free with their stay.

●     Some guests might have allergies and their meals need to be free from ingredients that cause allergies.

●     Guests with children will always appreciate toys or board games kept in their rooms.

●     Sending emails to get guest feedback is a great way to add a personal touch to the hotel stay experience.

Conclusion

To sum up, there are many ways to collect guest data and provide them a personalized hotel stay experience. Of all the ways, the best method is to use a cloud-based hotel software that can be designed to consolidate, review, and present the information in an easy to understand manner. At mycloud Hospitality, you can choose an award-winning cloud PMS that will suit your need for data collection whether you operate a large chain hotel or a small b&b. You can learn more by browsing through www.mycloudhospitality.com. You can also schedule a free online demonstration by calling +1-415-390-5039.