Adopt This Hotel Revenue Management Strategies in 2020 to Make More Profit


The New Year 2020 will be another interesting year for the hoteliers as the hotel industry forecasts continuous growth as well as competition is growing and many hotel operators are planning ahead with several strategies to improve their profits and stay ahead of competition. 

In order to succeed, Hotel operators need to adopt cloud based hotel revenue management software that allows your staff to optimize sales process and increase your profit margins. Here are few strategies hotels can adopt that will actually work.

Choose a Right OTA Connection
To survive in such a highly specialized you will need to have right distribution strategies to sell right rooms at the right price. 

·         Select your OTA to get maximum benefits from your regional and international guests.
·         Consider your OTA that will fall in your budget.

·         Customize your OTA according to your hotel property and target audience.

Implement Channel Manager to manage OTA
Apart from customizing the right OTA, it is important to select the right channel manager to allocate your room inventory evenly. Because when you allocate a fixed inventory to a single OTA there is a chance of losing potential booking from another channel. 

Instead, when you have a right channel manager with a pooled inventory you will be able to sell all your available inventory to all the possible channels and inventory is fully utilized. 

Choose the right hotel CRM
When you use a hotel CRM software it will help and train your staff to adapt and capture the guest needs quickly. Once your staff understand that guest requirements they will save lots time spent on understanding the guest and in turn they will be providing the guest according to their preferences.
Also having a right Hotel software will help you to segment the guest which is the key in revenue management process. Instead of wasting precious time and investment by targeting all customers, segmenting and communicating according to their segment will help.

Understand your competition
It is important to understand the strength and weakness of your competition if you want to be able to stand out in market and win guests over competition.  Not all competitors are same in the market, so you will have to analyse few parameters such as their target market, services offered, customer rating etc.

Once you define your parameters it’s more important to analyse their current pricing strategy and update your hotel pricing accordingly. This will help you to forecast your property occupancy and attract more guests and increase profit.

Reconsider your Loyalty program
Travelers travel for many reasons like business, leisure, wedding etc. Most of the travellers consider to use service from trusted brand hotels, but when your treat your guests with the good loyalty programs, offers and rewards it will be good chance to tempt them to book your property and you can also note the best way to increase your chance of returning guest is to offer a good loyalty package and service which more loyalty one of the hotel revenue management strategies.

Here we shared few sure shot ways to improve your profit margin, if you wish to understand in more details and how a good hotel software can help you win guest by using our technology. Schedule a free consultation from us here.

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