What Are the Advantages of A Hotel Web Booking Engine?


Do you remember when was the last time a new customer contacted your reservation team over the telephone and booked your accommodation property, its outdated right? Nowadays millennial traveller’s research and book travel online right.

Online travel agents (OTAs) is the place where most of travellers go ahead and search for properties to make reservations. But your hotel website connected to a booking engine and integrated property management system can be a significant source of revenue. 

What so ever it is important for hotel operator to understand there requirements when choosing a hotels website booking engine. When your hotel has the right hotel booking engine it will increase your bookings and expect higher ROI. 

A research shows that having various marketing distribution channels is the best way to increase your revenues. So in this post we explain how a direct booking engine on your accommodation property which is integrated with a hotel PMS software can improve hotels guest experience.

So let’s first understand what is a booking engine?
A hotel booking engine is a website tool used by online travellers to understand and book your accommodation property online.  This will allow your visitors to look and book your available room inventory directly from your website. Also if you integrate a PCI complaint payment gateway with your PMS software you will also be able to collect payments for room booking securely.

So what are the advantages? 

1. Your accommodation property can now be booked instantly
Studies shows that most travellers now look at the internet and check your website as well as review sites before they decide. So if you have an attractive as well as simple booking process in your website the higher chances are that they will book your property directly from your website. 

2. You’re not so much dependent on OTAs.
OTAs are one of the great source to market your property name in this competitive market. Your accommodation property appears on search results when visitors search for properties in your location. But, since you pay higher commission to booking from third party sites so it will limit your revenues. So you can save on commissions paid to OTA’s when you’re getting direct bookings from your website. 

3. Your bookings will be increased
There are numerous reasons visitors are more likely to book your property when you have an integrated website booking engine. Because you’re booking engine is open all day, even while your front desk may not be, so clients can book in there comfort. Also, when travellers arrive on your site, the booking engine makes it simple for them to simply click and book – as opposed to returning to the OTA to book and getting occupied by different choices. 

4. You can easily accept and process payments.
A significant plus of an integrated website booking engine is that travellers can pay directly by card and the system will naturally process the reservation information and save your time and effort. This will also include additional payments like deposit or charges for extra services, for example, breakfast and cleaning expenses.

5. The entire guest journey is controlled by your hotel operator
From the minute a potential client lands on your property site, they just interact with the content you have picked. That means you can utilize your own branding all through the procedure, and assume a key job in making their user experience a positive one.

6. Your visitors can pay in their own language and money.
An installed booking engine can empower your clients to book in the language they feel generally good in and pay in the currency that bodes well for them. This gives them the comfort and usability most clients trust in and sets their expectations even before they come to your property. 

7. You have flexibility to choose your promotions
The inserted booking engine methods you can undoubtedly set up a last-minute deals and extended stay discounts with the snap of a button. These sorts of offers improve dependability and the probability that your guests will have a positive experience and leave a good review. 

It's essential that the booking engine you buy is made by a hospitality expert. For your property's genuine feelings of serenity, yet in addition so your guests have a sense of security making a booking. That means it should both look dependable and work well when interfaced on your site. A decent place to start while deciding whether a brand is tenable is to research their advertising and branding strategy.

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