Tips to Improve Your Hotel Occupancy This Halloween


Halloween is around the corner and hotel operators are already planning on their Halloween marketing ideas. This is the holiday season where huge number of millennial travellers are always on lookout for best package deals, fun and parties. So hotel operators need to be prepared and find best ways to improve your hotel occupancy

As we are preparing to celebrate this Celtic harvest festival of tricks and treats, this is one of the biggest customer spending season and hotel operators must think of innovative ways to make use of this season and how a hotel software can help you with direct hotel booking and sales.
If you are wandering how to improve you’re marketing strategies and attract more guests, below we share a few ideas

Email Market your Halloween offers
To attract more customers this Halloween, you need ensure you plan your email marketing right. You need to develop the right content and graphics that clearly talks about the offer, how to avail offers and special packages for your subscribers. This October you will need to run specially designed campaigns to target last minute travellers as well the organised planners. Few ideas we would suggest would be to create themed campaigns like ‘trick-or-treat’, Scariest low prices. Run drip campaign to engaging guests with most engaging contents. Use a better email marketing software that can integrate with your hotel management software system to design better campaigns and target subscribers. 

Create Engaging Content in Social Media
Halloween is the best holiday season to connect with social media users. Create relevant Halloween themed witty and funny contents, video and images that has high impact with your social media followers. Create posts that are share worthy and engaging so more users get engaged and they share your posts more. As long as you can delight social media users with funny infographic, interesting Halloween facts and grab attention, you can be rest assured to get great visibility online. 

Start Decorating Your Accommodation Property
Start special Halloween themed decorations that bring on the spooky experience with ghosts, broomsticks, craved pumpkins, spider webs that works, dress up your staff with spooky costumes. Design a Halloween themed menu for breakfast, lunch or dinner. This will create a special memorable experience for guests who visit your hotel and the chances are they will update and post photos on social media giving you another boost to your marketing strategy. Don’t forget to drop your trick or treat goodie gifts at the reception for your guests.

Create a Special Online Contest for This Halloween
Running a Halloween themed contest is always a benefit to hotel operator as it helps getting user generated content. You can easily use any social media engagement tool to market your hotel’s Halloween contest. You can run a photo contest and ask your followers to post their memorable Halloween photos. You must keep the participation simple and quick. Make use of relevant hashtags. By creating these kind of social media contest it will increase your visibility and generate more traffic to your website. Create a pop up on your website for the photos of winners. You must know online contest and offers are most attractive promotional idea for hotels.

Tie-up With Local Event Organizers and Create Special Packages
Best way attracting guests to your accommodation property is giving them a special package for local event. You must need to purchase tickets to a local Halloween event near your property and offer this tickets as package when they book your hotel room. You can also offer this as complimentary to encourage new guests to explore your locality. By creating this kind of packages your hotel brand will get a boost because you will also be marketed by the event organizer. 

By following these above tips we hope you can grab attention of guests and your property will stay ahead of competition. If you still have queries on how a hotel management system can help you create perfect market strategy for you these Halloween, we have spooky experts to guide you, schedule a free demo and understand how to attract more guests this Halloween.
Wishing you a Spooktecular (Spectacular) Halloween 2019.

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