Tips to Improve Your Hotel Occupancy This Halloween


Halloween is around the corner and hotel operators are already planning on their Halloween marketing ideas. This is the holiday season where huge number of millennial travellers are always on lookout for best package deals, fun and parties. So hotel operators need to be prepared and find best ways to improve your hotel occupancy

As we are preparing to celebrate this Celtic harvest festival of tricks and treats, this is one of the biggest customer spending season and hotel operators must think of innovative ways to make use of this season and how a hotel software can help you with direct hotel booking and sales.
If you are wandering how to improve you’re marketing strategies and attract more guests, below we share a few ideas

Email Market your Halloween offers
To attract more customers this Halloween, you need ensure you plan your email marketing right. You need to develop the right content and graphics that clearly talks about the offer, how to avail offers and special packages for your subscribers. This October you will need to run specially designed campaigns to target last minute travellers as well the organised planners. Few ideas we would suggest would be to create themed campaigns like ‘trick-or-treat’, Scariest low prices. Run drip campaign to engaging guests with most engaging contents. Use a better email marketing software that can integrate with your hotel management software system to design better campaigns and target subscribers. 

Create Engaging Content in Social Media
Halloween is the best holiday season to connect with social media users. Create relevant Halloween themed witty and funny contents, video and images that has high impact with your social media followers. Create posts that are share worthy and engaging so more users get engaged and they share your posts more. As long as you can delight social media users with funny infographic, interesting Halloween facts and grab attention, you can be rest assured to get great visibility online. 

Start Decorating Your Accommodation Property
Start special Halloween themed decorations that bring on the spooky experience with ghosts, broomsticks, craved pumpkins, spider webs that works, dress up your staff with spooky costumes. Design a Halloween themed menu for breakfast, lunch or dinner. This will create a special memorable experience for guests who visit your hotel and the chances are they will update and post photos on social media giving you another boost to your marketing strategy. Don’t forget to drop your trick or treat goodie gifts at the reception for your guests.

Create a Special Online Contest for This Halloween
Running a Halloween themed contest is always a benefit to hotel operator as it helps getting user generated content. You can easily use any social media engagement tool to market your hotel’s Halloween contest. You can run a photo contest and ask your followers to post their memorable Halloween photos. You must keep the participation simple and quick. Make use of relevant hashtags. By creating these kind of social media contest it will increase your visibility and generate more traffic to your website. Create a pop up on your website for the photos of winners. You must know online contest and offers are most attractive promotional idea for hotels.

Tie-up With Local Event Organizers and Create Special Packages
Best way attracting guests to your accommodation property is giving them a special package for local event. You must need to purchase tickets to a local Halloween event near your property and offer this tickets as package when they book your hotel room. You can also offer this as complimentary to encourage new guests to explore your locality. By creating this kind of packages your hotel brand will get a boost because you will also be marketed by the event organizer. 

By following these above tips we hope you can grab attention of guests and your property will stay ahead of competition. If you still have queries on how a hotel management system can help you create perfect market strategy for you these Halloween, we have spooky experts to guide you, schedule a free demo and understand how to attract more guests this Halloween.
Wishing you a Spooktecular (Spectacular) Halloween 2019.

Comments

Post a Comment

Popular posts from this blog

5 Best Distribution Channels for Any Thriving Hotel

  The best practices of the customer-centric approach have a strong impact on the hotel industry. You’ve probably noticed that your competition is forcing a “unique experience” marketing message across the channels. Do you want to know why? Because it helps them build brand value and motivate people to book directly from them. However, OTA’s still dominate the booking landscape. So, how do you balance the booking inventory distribution? There is a way, of course. Through the smart use of   hotel channel manager software , you can appear in the top searches on the best hotel booking engine. Let us help you learn how to do it. Here are the five effective distribution channels to keep your hotel alive and competitive. Hotel Channel Manager Software These solutions come in all shapes and colors. They are a hotel’s primary booking inventory distribution channels. Every other platform outside of the hotel system takes the data from it and delivers it to the potential guests. With th...
Read more

Hotel Management Software: Automation Advantages

According to the latest report from the McKinsey Global Institute , accommodation and food services is the sector with the highest potential of automation. It’s followed by a distant manufacturing, agriculture, transportation and warehousing, and retail trade, to name a few. The report says that 73% of the activities of the hotel management system can be automated to gain operational excellence, reduce cost, and increase guest satisfaction. The adoption and integration of the right  hotel management software,  also known as property management software (PMS), can be a game-changer. Here are the top reasons you can’t afford to ignore the technology.   #1. Increase customer acquisition   A  centralized reservation center  can drive customer acquisition and bring customer acquisition cost significantly down. Your sales team can see inventories, rates, operational details and reservation status for all properties on a single screen.   The techno...
Read more

Cloud Based Software – A New Way to Manage Hotel Properties

  The hospitality industry is a fast moving business segment. The business practices that work today might not work tomorrow and hotel managers need to stay up-to-date with the latest technologies so that they can keep their property on a profitable trajectory. One of the technologies that have revolutionized the hotel industry is cloud based hotel management software. Gone are the days of using legacy hotel software that was difficult to use, had to be updated regularly, and needed extensive training to be used properly. With cloud hotel software, managers can quickly get their team on board and make them familiar with the software without spending too much time on training. Here is a look at some salient features of cloud hotel software that adds to the ease of use. The software is designed with the end user in mind Intuitive interface Easy to customize as per user preferences High degree of security Upgradable as the business scales Managing multiple properties is easy with clo...
Read more