What Does Big Data Mean to Hotel Management?
Over the past few years, everything has changed including the way people think and feel about their hotel stays. Whether it is business or leisure, guests expect to have a unique and comfortable experience starting from the minute they arrive at the hotel till they leave. Today hotel management is looking for ways to help them better serve their guests with such competency that even starts before the beginning of their stay. The only way that hotels can do that is if they have relevant information that they can use. The impact of such data on the hospitality sector has been a key player in the game affecting both customers and hoteliers. The Availability of Big Data Once a customer decides to make a booking for their upcoming holiday, they basically provide a huge amount of data at the Web booking engine. Once the guest arrives at the hotel, various modules like PMS, POS, digital menus, mobile apps collect guest specific data during their stay, and post stay reviews and feedbacks or