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Showing posts from February, 2021

The Power of Integrated Back Office Solution for Hotels and Hotel Chains

Any organization that offers great service or quality products typically has some great work going on behind the scenes. For the hotel industry, this often largely involves an I.T. department that ensures the hotel management system is reliable, HR office that recruits the best talents, and more importantly; a hotel accounting software that ensures secure and reliable financial management. All these functions fall under the back office. Just how crucial is back office for a hotel or hotel chain? Every strategic decision that determines the very survival of the business is made within the back office. This underscores the vital need for a robust and effective hospitality back office software. There are a lot of benefits that any hotel or hotel chain can realize from implementing an effective hospitality back office software . Let’s look at some of the advantages of an integrated hospitality back office software solution offering inventory, food cost and accounts.   1) System administrat

How To Manage Your Hotel Reputation And Respond To The Reviews

It’s exceptionally straightforward. Hotel businesses are in danger without a   right   hotel software   and if they are not paying attention to their online reviews and taking control of their of their reputation management. As an ever increasing number of guests believe in other people’s review and advice on where to stay while traveling, the viability of conventional advertising is declining — while the effect of online hotel reviews is on the ascent. Inability to monitor, overse e   and react to feedback will slant your   hotel management   strategy to issues that are unimportant to clients, as well as provide troubled clients with ammo for negative feedback on social media and online travel sites. At last, we live in a social age. It very well may be hard for a person to get through their lives without noteworthy scenes being recorded on social media channels, not to mention a hotel to exist without the imperfection of social media complaints. While criticism can be challenging, wi

The Ultimate Hotel Marketing Plan to Prepare Your Hotel For COVID Recovery

2020 has been unquestionably one of the toughest years hospitality industry has ever been faced. Even though Coronavirus (COVID-19) pandemic is still impacting the global travel and hospitality industry, demand for travel is slowly picking up in many destinations. As an hotelier it is important for you to fine tune your hotel marketing approach to be more than a simple promotion. You have to use latest   best   hotel software   technology and   contactless solutions   to prove your hotel is safe and motivate people to book your property.   Here we share few tips to help you while you plan your marketing. Focus on marketing activities with high ROI You should carefully choose the best marketing platform that your target audience responds best and plan your resources accordingly to yield the highest ROI for your hotel such as social media relation and paid advertisement campaigns. Focus on your local community International travel may take more time to bounce back, Hotel operators should

Expert Opinion by Max Starkov on Hotel Online Distribution

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  Belonging to strong background in hospitality and online travel technology, hotel online distribution and digital marketing; Max Starkov provides consultancy services for hotels and resorts to reach their customers on a whole new level. We got the opportunity to interview the hospitality veteran about his journey in hospitality industry and to know his profitable tips for hotel online distribution strategy in COVID-19 recovery phase. 1). What inspired you to be a Hospitality technology consultant? I have been fascinated by the lack of technology knowledge, the reluctance to adopt the latest technology innovations in our industry ever since my internships at hotels so many years ago. Now it is the lack of understanding of the digitally-savvy customer we are dealing with today and what their needs and wants are. If you as a GM understand today’s customer, then you would hire the right people with the right expertise and convince ownership to invest in the right technology applications: